It is a rude awakening that one gets when you first “hang out your shingle” and discover that, actually, there are not hundreds of people just waiting for you to go into business so they can give you their money.
And then you start looking for answers and advice.
Give up on your dream?
Don’t Give Up…GIVE! Give generously of your skills, talents, and trade.
If you don’t have paying customers right away, go find some volunteer ones…where can you donate your services, and in the process produce a portfolio of your work? And possibly get a quality reference.
Can you practice your craft for yourself? Are you a painter? Paint something. Are you a copywriter? Write something. Videographer? Film something.
There is no better advertising than completed work. And no better way to advance your business than to just start.